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Danielle_Wong
Danielle_Wong
Community Manager
March 2, 2016
Solved

Pausing a Lead

  • March 2, 2016
  • 1 reply
  • 1840 views

Is there a way in either Salesforce or Marketo to pause as specific lead from receiving emails within a certain amount of time? I have a lead that seems like he might be interested in the future, but not right now, and I don't want this lead included in any emails sent out for the next 2-3 months, this way we don't keep bugging him, which may lead him to unsubscribe. Thanks

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Best answer by

Yes. You can

If you want to suspend emails for 3 months, create a smart campaign like

1> Marketing suspended = true

2> wait for 3 months

3> marketing suspended = false

There are some gotchas w.r.t. preciseness of wait times but in your case, this way might be sufficient

Hope this helps.


Rajesh

1 reply

A
Anonymous
March 2, 2016

Hi Danielle,

You can use 'Marketing Suspended' functionality.

When you want to 'pause' a lead from getting an email, 'change data value' of marketing suspended = true

when you want to 'unpause' change that value back to false.

Any email Marketo sends, it will not include leads that are marketing suspended.

Rajesh

    Danielle_Wong
    Danielle_WongAuthor
    Community Manager
    March 2, 2016

    Okay, thanks Rajesh!

    Is there way to automate this so that once 3 months pass, this lead will be removed from the Marketing Suspended list?

    A
    Anonymous
    Accepted solution
    March 2, 2016

    Yes. You can

    If you want to suspend emails for 3 months, create a smart campaign like

    1> Marketing suspended = true

    2> wait for 3 months

    3> marketing suspended = false

    There are some gotchas w.r.t. preciseness of wait times but in your case, this way might be sufficient

    Hope this helps.


    Rajesh

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