Pausing vs Removing from Nurture Programs | Community
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Mikes_Jones
Mikes_Jones
Level 7
Apr 10, 2018 7:48 PM UTC
Solved

Pausing vs Removing from Nurture Programs

If a lead unsubscribes from all marketing communications, does it make sense to pause the lead from nurture or remove them completely? just trying to understand what best practice is - thanks.

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    Valerie_Whitin2
    Valerie_Whitin2Accepted solution
    Level 4
    Apr 10, 2018 8:55 PM UTC

    If you remove them from the nurture then it will remove them completely from reporting, this usually not best practice. So, either you can pause them. Or, what I have done before is move them to an empty stream. We would put all of our leads that either unsubscribed or bounced into an empty stream called "Bad Data".

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    3 replies

    Mikes_Jones
    Mikes_JonesAuthor
    Level 7
    Apr 11, 2018 2:01 PM UTC

    Wohoo - thanks for the input to the both of you!

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    Valerie_Whitin2
    Valerie_Whitin2Accepted solution
    Level 4
    Apr 10, 2018 8:55 PM UTC

    If you remove them from the nurture then it will remove them completely from reporting, this usually not best practice. So, either you can pause them. Or, what I have done before is move them to an empty stream. We would put all of our leads that either unsubscribed or bounced into an empty stream called "Bad Data".

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    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    Apr 10, 2018 9:00 PM UTC

    +1 on Valerie's point.

    We usually set 2 empty streams, one for successes and one for failures. Unsubscribes are moved to the failure stream.

    -Greg

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