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Pausing vs Removing from Nurture Programs
If a lead unsubscribes from all marketing communications, does it make sense to pause the lead from nurture or remove them completely? just trying to understand what best practice is - thanks.
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If you remove them from the nurture then it will remove them completely from reporting, this usually not best practice. So, either you can pause them. Or, what I have done before is move them to an empty stream. We would put all of our leads that either unsubscribed or bounced into an empty stream called "Bad Data".
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