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Ashley1
New Participant
May 10, 2023
Solved

people exhausting content too early

  • May 10, 2023
  • 2 replies
  • 4310 views

Hi,

In the engagement program that I'm running, I notice many people are exhausting the stream content early. The stream has 8 emails in a nested program, but many people are exhausting the content yet they've only received the first email. Does anyone know why Marketo is marking them as exhausted?  Happy to provide more context.

Thanks!

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Best answer by Darshil_Shah1

Yes, Here are some screenshots for context.


Thanks, @ashley1!

 

Well, no surprise that this happened, you technically have a single content offer program added to your engagement program stream. Even though you have all the email assets created in a single default program that you have added in your stream, Marketo is gonna consider it as a single content. Ideally, for each content, you should create separate nested default program with each content email and its corresponding send campaign and add it in the stream. In the end, number of items in your stream should match with the number of content that you wish to have in your stream. Hope this makes sense. Let us know if you have questions.

2 replies

Darshil_Shah1
Darshil_Shah1
Community Manager
May 10, 2023

In addition to ensuring all the email assets are activated in the stream, I'd also check whether the people have already received that email earlier from other programs/flows. Marketo's engagement program doesn't send emails that have already been said sent previously to a person. Fyr, email assets are referenced by their unique asset Id, and not by name. Hopefully this is helpful. Let us know if you have questions.

 

A
Ashley1Author
New Participant
May 10, 2023

The emails aren't being used in other programs, they are unique to this nurture.

Darshil_Shah1
Darshil_Shah1
Community Manager
May 10, 2023

Thank you for confirming, @ashley1! Did you add the new content offers after the cast in which these people got exhausted? FYR, the Exhausted Content flag represents whether a person was exhausted after the last run/cast - it's not updated in real-time, just 1x after each nurture cast. So as long as you have email assets in the stream that the person was never sent before, they should be sent content from the engagement program (more specifically, the first unsent content from the top of the stream).

 

Danielle_Wong
Danielle_Wong
Community Manager
May 10, 2023

Have you activated all the remaining emails in the stream?

A
Ashley1Author
New Participant
May 10, 2023

Yes all emails are activated.

Danielle_Wong
Danielle_Wong
Community Manager
May 10, 2023

Are they in the right stream with those emails? Could they have moved to a stream without emails in it?

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