Performance Insights - Revenue Contribution

Question

Hi,
I'm curious to know on what basis the Revenue Won is calculated as I can see it is been"mentioned as portion of credit received by program" in Help, but wanted to know what is the portion of credit means here
 
Thanks!

matjazz · Accepted Answer

Hi,

this depends on your attribution settings and how you want Marketo to calulate influence of your programs on opportunities.

Read here:

https://experienceleague.adobe.com/docs/marketo/using/product-docs/reporting/revenue-cycle-analytics/revenue-tools/attribution/understanding-attribution.html?lang=en

https://experienceleague.adobe.com/docs/marketo/using/product-docs/administration/settings/change-attribution-settings-for-analytics.html

https://experienceleague.adobe.com/docs/marketo/using/product-docs/reporting/revenue-cycle-analytics/revenue-explorer/understanding-opportunity-analysis-in-revenue-explorer.html?lang=en

Hope it helps,

Matjaž

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