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mdeckman
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February 4, 2022
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Person Score Change Data Value Formula

  • February 4, 2022
  • 1 reply
  • 1682 views

For Demographic and Behavioral Scores, we use a "score cap" so that these scores cannot go above a certain limit so that our score degradation models work properly. I.E. if score goes above 100, reset to 100. But this causes a problem where the Person Score does not get reduced.

 

I would like to know if you can build Person Score in a change data value flow step something like: {{lead.mkto_Demographic Score}} + {{lead.mkto_Behavior Score}}. If so, what would be the correct syntax? I've tried multiple ways to no avail. 

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Best answer by Michael_Florin-2

Not possible, unfortunately. Marketo is bad at math.

 

Usually, folks recommend third-party services like FlowBoost to help with that.

1 reply

Michael_Florin-2
Michael_Florin-2Accepted solution
New Participant
February 4, 2022

Not possible, unfortunately. Marketo is bad at math.

 

Usually, folks recommend third-party services like FlowBoost to help with that.

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    February 4, 2022

    Indeed, with FlowBoost it’s as easy as

    personScore = +{{lead.Behavior Score}} + +{{lead.Demographic Score}} + +{{lead.Firmographic Score}};

    and so on.

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