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S_D1
S_D1
New Participant
January 10, 2022
Solved

Preferred Email Width

  • January 10, 2022
  • 4 replies
  • 5663 views

Hi,

 

we are planning to work with a creative agency to create new email templates. What is the preferred/ standard email template width?

We are juggling between 600Px vs 750Px.

Thanks,

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Best answer by Katja_Keesom

Totally agree, as far as I know the common standard has actually reduced from 640 to 600.

4 replies

J
Jasbirka
New Participant
January 18, 2022

Hi @s_d1 

 

Generally we prefer to create the email at 640px (outer table 640px & Inner table at 600px), however if you want to expand your email at 750px that would also possible.

 

Thanks! 

Jasbir

Dave_Roberts
Dave_Roberts
New Participant
January 11, 2022

The most important thing about the width from my perspective is that it divides evenly into columns. If you're using 600 or 750, that splits nicely into 2-columns (300 and 375) as well as 3-columns (200 and 250) but at 4-columns you'll notice 750px doesn't divide up evenly (187.5px) which is what makes 750 the poorer choice from my POV. 

I usually see 600 as the "standard" width for email across the last 3-4 years. I've seen wider, but it's usually not based on "best practices" so much as designer/tool preferences from what I've seen. One thing to keep in mind here is that now-a-days more folks might check their email on their mobile device more than their computer so it might be more important that it's optimized for mobile than any specific desktop width.

    Jo_Pitts1
    Jo_Pitts1
    Community Manager
    January 11, 2022

    @dave_roberts ,

    I would dispute your statement about 750px not dividing nicely into columns (maybe I'm just in a contentious mood this morning 🙂 ).

    Typically you'd have a gap between columns (let's call it 10px). That leaves 740px left over or 370px per column.

    Cheers

    Jo

    Dave_Roberts
    Dave_Roberts
    New Participant
    January 17, 2022

    Hey Jo, let me know if there's something off with the math for 3 columns here -- I think you'll actually end up with a remainder (uneven columns) using 750px as the base with, 10px for the column gap and 3 columns:

     

    750px - 10px (1 gap)  =  740px / 2 columns = 370px per column

    750px - 20px (2 gaps) = 730px / 3 columns = 243.33 per column

    750px - 30px (3 gaps) = 720px / 4 columns = 180px per column

     

    Also, don't forget that you'll usually want some padding on the left/right of the row that's usually equal to the column gap (so another 10px per side makes the math a little different....

     

    750 - 10px - 20px = 720px / 2 = 360px per column

    750 - 20px - 20px = 710px / 3 = 236.66px per column

    750 - 30px - 20px = 700px / 4 = 175px per column

    Jon_Wright
    Jon_Wright
    New Participant
    January 10, 2022

    600px tends to be standard. Although we have a global variable in our email template so can change width if needed.

    Jo_Pitts1
    Jo_Pitts1
    Community Manager
    January 10, 2022

    600px is pretty common.. I've seen 620.  750 would be WIDE!!!

      Katja_Keesom
      Katja_KeesomAccepted solution
      Community Manager
      January 10, 2022

      Totally agree, as far as I know the common standard has actually reduced from 640 to 600.

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