Preventing duplicates caused by misspelled email address

Question

Hi, I wonder if there is a way to prevent creation of a new duplicate record in Marketo when a person misspells the email address on the form.

Julz_James · Accepted Answer

I don't think there is a way that Marketo can natively do that. However, there are some partners that might be able to help, like Email Address Verification Service – Marketo LaunchPoint ?

Or you could set up a smart campaign that merges leads if a certain number of fields are duplicates - like first name, last name, company name and job title? Something that definitely shows the leads are the same person.

Hope this helps

Juli

SanfordWhiteman · Answer

As Juli suggests, not only can Marketo not do this natively, it's flatly impossible to detect duplicates based on email address alone. sanfordwhiteman@gmail.com isn't a "misspelling" of sanfordwhitman@gmail.com, for example. You always need other corroborating data.

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