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Anonymous
June 12, 2017
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Preventing duplicates caused by misspelled email address

  • June 12, 2017
  • 2 replies
  • 1720 views

Hi, I wonder if there is a way to prevent creation of a new duplicate record in Marketo when a person misspells the email address on the form.

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Best answer by Julz_James

I don't think there is a way that Marketo can natively do that.  However, there are some partners that might be able to help, like Email Address Verification Service – Marketo LaunchPoint ? 

Or you could set up a smart campaign that merges leads if a certain number of fields are duplicates - like first name, last name, company name and job title?  Something that definitely shows the leads are the same person.

Hope this helps

Juli

2 replies

SanfordWhiteman
SanfordWhiteman
New Participant
June 12, 2017

As Juli suggests, not only can Marketo not do this natively, it's flatly impossible to detect duplicates based on email address alone. sanfordwhiteman@gmail.com isn't a "misspelling" of sanfordwhitman@gmail.com, for example. You always need other corroborating data.

J
Julz_JamesAccepted solution
New Participant
June 12, 2017

I don't think there is a way that Marketo can natively do that.  However, there are some partners that might be able to help, like Email Address Verification Service – Marketo LaunchPoint ? 

Or you could set up a smart campaign that merges leads if a certain number of fields are duplicates - like first name, last name, company name and job title?  Something that definitely shows the leads are the same person.

Hope this helps

Juli

A
Anonymous
June 13, 2017

Thanks, July and Sanford! Is it possible to create a smart campaign that merges duplicate record. I am not sure that such flow step exists.

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