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January 27, 2021
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"Program Attribution" Cost Calculation Example

  • January 27, 2021
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Can someone give me an example with some numbers to explain the "Program Attribution" Cost Calculation?

 

The docs give a vague definition:

 

Based on Program Attribution: Attributed Cost is based on a portion of program cost determined by leads or contacts that were acquired, or achieved success, in the program and ultimately resulted in a won opportunity.

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