PURLs for Direct Mail - for non-Marketo Web Pages

Question

We're planning a direct mail campaign that links to a page on our web site (not a Marketo LP). From the Marketo Docs it looks like Marketo will only generate PURLs for Marketo Landing Pages. Am I overlooking something? If not, any recommendations on the best way to generate PURLs for direct mail? To be clear - we really just want to create set of vanity URL's for the direct mail piece along the lines of:

https://www.oursite.com/page/FIRSTName-LASTName

We're not planning to display the name on the page where they land.

Also - we don't want the URL to be super long and hard to type. Any advice on link shorteners to use that are still trackable with utm parameters?

Thank you!

Denise

SanfordWhiteman · Accepted Answer

It won't differ at all. That's why I decided I was using the wrong

terminology. It's really a vanity URL to look friendly on the DM piece (and

be easy to type). Make sense? (it's not my idea).

On Tue, Apr 30, 2019 at 5:22 PM Sanford Whiteman <

Hmm, I guess I would call that more of a "fake slug" if it just ends up showing www.example.com/page no matter what comes after /page/ in the URL.

Kind of a strange ask indeed. But in any case would be done by the site's webmaster, not by you. They can set up a rewrite rule (using Apache mod_rewrite, et al.) so that all /page/* requests are invisibly rewritten to /page.

SanfordWhiteman · Answer

What do you want the pURL to actually do when they land? Pre-Fill a form? (Yes,  this can be done via standard Marketo pURLs on 3rd-party pages.)

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