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New Participant
December 20, 2021
Question

Push notifications Specs

  • December 20, 2021
  • 1 reply
  • 2075 views

I've been trying to find character count limitations for In-app and push notifications per Operating System, does anyone have that kind of details that can share. 

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1 reply

New Participant
December 21, 2021

Maria,

 

 This site gives a complete breakdown of all the push limits per OS and browser along with mobile limits - https://getfirepush.com/blog/what-is-the-best-length-for-push-notifications/

 

According to that site - The ideal character limit for push notifications is around 39 characters for the title and 150 characters for the message. This limit ensures a full display of push notification and applies to most devices, browsers, and operating systems.

MariaQAuthor
New Participant
December 21, 2021

Thanks Rich! I appreciate your time.

I understand there are limitations from the Marketing Automation Platform as well on regards to the amount of characters but also on Message Frequency, for example from what I can see Marketo doesn't allow for a title in push notifications (am I right?)