Question on Double Optin | Community
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siva_kancharla
New Participant
June 3, 2021
Solved

Question on Double Optin

  • June 3, 2021
  • 2 replies
  • 2058 views

We are reviewing our double optin process and have a question regarding the same.

 

Do we need to apply Double optin process only to blog/newsletter subscription forms or to all the forms like contact us, request for demo? 

 

 

 

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Best answer by Amy_Goldfine

Your legal team needs to give you guidelines on this.

 

For demo request/contact us, they may tell you that it falls under Legitimate Business Interest and you don't need double opt-in.

2 replies

Amy_Goldfine
Amy_GoldfineAccepted solution
New Participant
June 7, 2021

Your legal team needs to give you guidelines on this.

 

For demo request/contact us, they may tell you that it falls under Legitimate Business Interest and you don't need double opt-in.

Amy GoldfineMarketo Champion & Adobe Community Advisor
    P
    PhillipWi1
    New Participant
    June 4, 2021

    Not a lawyer, but if your legal team has determined that double-opt-in is required, then that would apply to any subscription. Not where someone isn't actually subscribing. So if they submit a Contact Us form, then to reply to that via your sales team double opt in wouldn't be required. 

     

    Depending on the jurisdiction this would fall into a category of a transactional email, which can sometimes be handled differently. 

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