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Anonymous
August 24, 2015
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Randon sample but not 50/50

  • August 24, 2015
  • 2 replies
  • 2416 views

Has anyone had experience using the Random Sample add choice feature but not using a 50/50 split?

For example, assume the setup for Send Email step is if Random Sample is 10, then send Email A, and default choice is send Email B.

The result, I assume, would be 10% of recipients receive Email A and 90 of recipients receive Email B.

However, what happens if you have Do Nothing for the default step?

Do 10% of recipients receive Email A and 90% receive nothing?

Also, are those 90% counted as members of the smart campaign?

Thanks

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Best answer by Delinda_Tinkey1

If you select do nothing for the default step, those leads will receive nothing. Yes, they will still be members of the smart campaign.

2 replies

Delinda_Tinkey1
Delinda_Tinkey1Accepted solution
New Participant
August 26, 2015

If you select do nothing for the default step, those leads will receive nothing. Yes, they will still be members of the smart campaign.

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PhillipWi1
New Participant
August 27, 2015

Double confirmation as per Newsroom - I've tried this both ways and @Delinda Tinkey​ has it right!

Best practice is to allocate the percentages in the choices you want and the remainder has an action in the default.

Eg. Choice 1 - 33%, send email A

Choice 2 - 33%, send email B

Default - send email C.

34% get email C.

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Anonymous
August 24, 2015

Kenway Du​

I moved your post to the Marketing Central​ section where you are more likely to get a response -- your question is an interesting one for all marketers.

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Anonymous
August 24, 2015

Thanks Scott!

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