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Rashida_Khan1
Rashida_Khan1
Level 2
July 31, 2015
Solved

Re-targeting anonymous leads

Hi,

I'm wondering if there is a way to identify an anonymous lead that visited a certain page then serve them with a banner ad if they go elsewhere on our company website?

I'm thinking this maybe possible through API connection/javascript?

Has anyone tried this or found documentation where this could work?

Thanks,

Rashida

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
July 31, 2015

While it is theoretically possible to check for "Had Interesting Moment" fields on a lead on every page load, this is going to incur a lot of overhead.  I wouldn't advise this.

Rather, since you're talking about the known browser history, just set a cookie when they visit your interesting page, then look for that cookie on every page load (or set localStorage -- same idea). Marketo doesn't need to be involved.

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2 replies

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
July 31, 2015

While it is theoretically possible to check for "Had Interesting Moment" fields on a lead on every page load, this is going to incur a lot of overhead.  I wouldn't advise this.

Rather, since you're talking about the known browser history, just set a cookie when they visit your interesting page, then look for that cookie on every page load (or set localStorage -- same idea). Marketo doesn't need to be involved.

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Anonymous
July 31, 2015

@Rashida Khan​ FYI. I moved your post to Products and Support​

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