Recognizing the Account-Contact Relationship object in Salesforce in native sync | Community
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Katja_Keesom
Community Manager
January 12, 2024
Investigating

Recognizing the Account-Contact Relationship object in Salesforce in native sync

  • January 12, 2024
  • 1 reply
  • 1186 views

The native sync currently hinges around the core objects of Lead/Contact/Account/Opportunity. I do come across use cases more and more frequently though where the Account-Contact Relationship in SFDC manages more complex relationships between a contact and multiple accounts. Use cases range from external consultants / influencers on more than one company, several sites in different countries within a customer being logged as separate accounts and a stakeholder playing a role in more than one, etc.

The set-up in SFDC prevents the contact being entered more than once to indicate their role in every account effectively, so is really great in avoiding unnecessary duplicates. It would be great if the data model in Marketo would also incorporate this added complexity.

1 reply

Employee
June 27, 2024

Thank you for your idea. The Product Management team will evaluate your idea and may follow up with you for more details, if needed.