I think these need to be reduced a heck of a lot more than just 50%. With my whole URL + the G. Analytics tracking, all put into Mkto terms, the URL can be 6 lines long in the preview window. It drives my boss NUTS! A simple, mk.to/56ghe link is about as long as he wants to see it. Big Big Big plus! Though word on the street is the Q1 update will address this.