Referrer Parameter

Question

I have included a hidden field for Referrer Parameter on a form but it's not capturing any data. There's nothing to add in the URL Builder (like there would be if I had selected URL Parameter) so I don't know where to go from here. What steps (if any) am I missing to capture this data?

Valerie_Armstro · Accepted Answer

Hi Adam,TheReferrer Parametercaptures data from the previous page the lead visits before filling out the form. As to how to set this up, I would explain it this wayCreate a form witha hidden referrer parameter field(i.e. source)Add the form to the pagewww.example.com/download-page.html​Now, for any traffic that converts on that download page, you will capture the source parameter of the lead's previous web page visit.  So for instance, if the lead visitedwww.example.com/test-page.html?source=adwords before visiting and converting on the download page, the source would be attributed to adwords. This can be a bit confusing to explain and understand, so I highly suggest building this out as a test and seeing it for yourself. Hope this helps!

Anonymous · Answer

I have a follow up question because I'm new to the URL and Referrer Parameter. I can see how to add the URL Parameter, but what value to I type in the field "Parameter Name"?

We are using a field called "Lead Source Details" and I want that to capture which page of our website the form was filled out on. I included an image of the Support Documentation example.

Thank you!

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