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Grégoire_Miche2
Grégoire_Miche2
New Participant
December 16, 2015
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Removal of "Is Anonymous" filters.

  • December 16, 2015
  • 23 replies
  • 16734 views

Hi all,

We have been receiving today an information from Cheryl Chavez​ about the removal of the is Anonymous filter, as part of the release of Munchkin v2. See here for more details : Next Generation Munchkin Tracking FAQ - Marketo Docs - Product Docs

Although this new version of the munchkin and the way the V2 will work is promising, there is one thing we will be missing, though: the ability to look at the anonymous leads, display inferred and origin informations and create an understanding of where they come from and how they arrived here.

Also, some database providers use anonymous leads to read their IP addresses and provide in return some leads from the same IP address for retargeting. They will be in hard difficulty.

Your thoughts ?

-Greg

    Best answer by Mike_Reynolds2

    Folks, I've gotten some Support KB articles published to go over the full scope of details about these upgrades coming out. Here are the links to all of them:

    Anonymous Lead Upgrades Overview

    Anonymous Lead Upgrades – Changes Inside Marketo UI

    Anonymous Lead Upgrades – Customer Action Needed

    Anonymous Lead Upgrades – Analytics Reports

    Anonymous Lead Upgrades – Release Schedule

    Anonymous Lead Upgrades – Under The Hood

    Anonymous Lead Promotion to Known Lead – Munchkin V2 Behavior

    Hopefully these will help give more details!

    Enjoy!

    23 replies

    Show previous replies
    Casey_Grimes2
    Casey_Grimes2
    New Participant
    December 17, 2015

    I'm actually rather annoyed at the announcement surrounding anonymous leads. The under-utilization of anonymous leads isn't due to their lack of usefulness; it's due to a lack of awareness and the possibilities they hold.

    Tracking anonymous records on their path to becoming known to the system is a key piece of seeing how various inbound marketing programs work—because measuring who was touched by a campaign before they later convert is vital to measuring long-term campaign influence. I've been using anonymous records in conjunction with Smart Campaigns and static lists as a way to monitor this for a while; if anything, I've been bummed that I can't do more with anonymous records in terms of comparing them to known records. When you're honing in on specific actions, it's more than just scoring or flagging an Interesting Moment.

    This change will effectively ruin the ability to do that.

      Josh_Hill13
      Josh_Hill13
      New Participant
      December 17, 2015

      I agree here. I play up this during many conversations with clients and it rarely gets done because few teams have the resources to look at RTP and other Anon to Known conversion techniques.

      I'm concerned about a few things here because this wasn't fully explained. And I appreciate @Kenny Elkington​'s explanation and @Arjun, but need more:

      • What happens to smart lists and flows where Is Anonymous currently exists?
      • Many teams were using Is Anonymous to prevent Visits Web Page from scoring Anon leads. I thought this defeated the point of scoring, but it does reduce the trigger. How is this situation handled then?
      • Will ALL behaviors now never operate on Anonymous? That is, smart lists act only on Known records?
      • How will RTP work? Will this Anon stuff just be hidden?
        Grégoire_Miche2
        Grégoire_Miche2Author
        New Participant
        December 17, 2015

        Hi Josh,

        The answer to your first 2 questions is in the FAQ at least partially (Next Generation Munchkin Tracking FAQ - Marketo Docs - Product Docs)

        • Smart campaigns with "is anonymous" in the filter will fail and you will receive a notification. I gather this if for batch campaigns as well as trigger campaigns
        • The second point will be handled differently : the scoring (and any other flow step BTW) will happen later, at the moment the lead becomes known, but with retroactive dates. I suppose this will enable these flows to run for leads that become known, thus significantly reducing server workload. BtW, a question: what if I do not want a smart campaign to work retroactively when a lead becomes known ?

        On your 3rd point, my understanding is that yes, smart lists will only act on knows records

        on the 4th, I do not have a clue

        -Greg

        Grégoire_Miche2
        Grégoire_Miche2Author
        New Participant
        December 16, 2015

        And also, I have a question : does this impact API's as well ?

        -Greg

        Kenny_Elkington
        Kenny_Elkington
        New Participant
        December 16, 2015

        To an extent, yes.  You will no longer be able to retrieve lead details of an anonymous lead via lead ID, since there will not be any anonymous records which have lead IDs.  Promoting a lead via the inclusion of a <marketoCookie> parameter in a syncLead call will work the same.  There will not be any changes to the way REST works since access to anonymous leads has never been permitted via REST.

        Grégoire_Miche2
        Grégoire_Miche2Author
        New Participant
        December 17, 2015

        Hi Kenny,

        Suppliers that retrieve anonymous leads to get the IP address and provide some more info on this will hate you

        I suppose this will reinforce the interest for RTP, but also for this idea :   so that at least we can make decent use of the Web Activity Report and the Company Web Activity report.

        -Greg

        Kailey_Belsher
        Kailey_Belsher
        New Participant
        December 16, 2015

        Hi Greg,

        I'm with you there. The removal of the "Is Anonymous" smart list filter is concerning.

        We distribute a daily report of Anonymous Web visitors from the day before, and it is widely used by our Sales and Marketing teams. It's especially great for Sales people that are looking for new accounts as we can see who the inferred company is. With this being removed, does that mean we lose the value of this report?

        Any recommendations on how we can get information about Anonymous Leads in a easy-to-use way after this change?

          Grégoire_Miche2
          Grégoire_Miche2Author
          New Participant
          December 16, 2015

          Hi Kailey,

          I understand the logic of not executing smart campaigns on anonymous, since the volumes can be overwhelming, especially if the volume is multiplied by 50...

          But I have the feeling that this high volume would only regard a few customers (How many companies has more than 2 Millions web page visits a day ?).

          I would pledge for keeping the filter only in smart lists that are not used in Smart campaigns :-)

          -Greg

          Mike_Reynolds2
          Mike_Reynolds2
          New Participant
          December 17, 2015

          Greg,

          We actually do have quite a few customers that have large volume of web page visits like this. I don't have specific numbers to quote unfortunately, but the bigger issue is scalability. As Marketo grows, and as the customer base grows as well, the needs of the servers will need to grow as well. Ideally every customer would be pulling 100 million web visits a day. In the meantime though, increasing the capabilities makes that kind of growth possible. Plus, even if your own instance isn't getting millions of web visits each day, other larger customers on the same servers could be and increasing the capabilities across the board opens up system resources across the board as well.

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