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Kevin_Weisenber
Kevin_Weisenber
New Participant
May 25, 2018
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Removing unsubscribe button from an Email Template

  • May 25, 2018
  • 3 replies
  • 9443 views

Hi,

I have a department that is sending compliance related emails which require the unsubscribe link to be completely removed from ALL of their emails. We understand the risk of doing this and are monitoring it closely by creating a separate workspace for them to operate out off that is tightly controlled. I now need to adjust their email templates to remove the unsubscribe button. I can obviously just delete it but marketo appends the standard unsubscribe button when this is done so I think I need to leave some sort of code in the template to trick it into thinking a link is there. Does anyone know how to build this?

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Best answer by Grégoire_Miche2

All is here: The comprehensive guide to setting up the unsubscribe link

You first need to disable the system unsubscribe, as described in the post. But this means you need to set up a custom unsubscribed for all other templates.

Then you simply create a template with no unsubscribe link, or, better you use modular templates in which the unsubscribe link is a module that can be removed at will.

-Greg

3 replies

Grégoire_Miche2
Grégoire_Miche2Accepted solution
New Participant
May 26, 2018

All is here: The comprehensive guide to setting up the unsubscribe link

You first need to disable the system unsubscribe, as described in the post. But this means you need to set up a custom unsubscribed for all other templates.

Then you simply create a template with no unsubscribe link, or, better you use modular templates in which the unsubscribe link is a module that can be removed at will.

-Greg

    Kevin_Weisenber
    Kevin_WeisenberAuthor
    New Participant
    May 29, 2018

    @Grégoire Michel​ Thank you, this is EXACTLY what I was looking for!

    Grégoire_Miche2
    Grégoire_Miche2
    New Participant
    May 29, 2018

    You are welcome

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    May 26, 2018

    Use a commented HTML block as your system Unsubscribe HTML:

    <!--
    -->

    Then inject the actual Unsubscribe via overridable {{my.token}}.

    Hobie_Thompson1
    Hobie_Thompson1
    New Participant
    May 25, 2018

    Kevin - No need to do that. Just use the email settings and mark it as operational.

    Make an Email Operational - Marketo Docs - Product Documentation

    Kevin_Weisenber
    Kevin_WeisenberAuthor
    New Participant
    May 25, 2018

    Thanks Hobie,

    we need to abide by the existing unsubscribes and adding this extra step would be inconvenient for the group. Unfortunately Operational is not an option.

    Hobie_Thompson1
    Hobie_Thompson1
    New Participant
    May 25, 2018

    Kevin,

    Then could you mark the email operational and then create a requirement in the Smart List of the email campaign, and use the "Unsubscribed" attribute to filter those that have (that is, "Unsubscribed is False" + all of your other normal smart list reqs)?

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