Rename anything - not just "Folders"

I completely agree with this.  When we implemented, Marketo told us it was very important to get a naming structure down.  We didn't fully realize how really important it was, so it would be very nice to go back now and rename campaigns and programs.

I would really like to the ability to rename programs. This is crucial to our ever changing shedule.

Yes, this is an absolute MUST-have, not a nice to have.   

100% agree that this would a smart move..

subscribing, really must-have feature.

Another renaming issue just came up around Programs.  When a Program is cloned, you cannot rename the campaign names or change the campaign descriptions.  Attempting to modify a cloned campaign description gives the error of "campaign name already exists".  This is another a little but big impediment to adopting the program/event features.

Oh my god, yes please - agree withg everything already said - just had to throw my vote in for this one! Particularly with the addition of events/programs as mentioned by @Niru R

When I clone an existing program (event), all the assets in the cloned event retain the name of the original event, including the landing page name and url, and I cannot change it. It would be fantastic if I could change the name and url of landing page to be what I want it to be, not the system default. The way its set up right now, even though I clone existing programs and localized assets, without being to rename the assets, I don't get much use from the Program feature itself, which is a pity. So yes, I am voting to say- we should be able to rename the Program and all assets within the program when we clone it. 

It's shocking that you can't do this already. I have moved things into programs, which essentially changed the name by appending the program name to it... and have seen this break existing fucntionality in major ways... so maybe it's less trivial then we imagine.

I totally agree with all of this...we are just getting going using the tool and thought it was a bug as well. This should definitely be on a list for development.  Hopefully you guys can take a break from Spark and work on this much needed enhancement.  Thanks