Resend an e-mail if the lead hasn't opened it in a week | Community
Skip to main content
A
Anonymous
May 26, 2016
Solved

Resend an e-mail if the lead hasn't opened it in a week

  • May 26, 2016
  • 5 replies
  • 5541 views

Hi all,

I am pretty new in Marketo, so maybe my question is very silly. Anyway here it goes:

We have sent some e-mail campaigns. Now, we would like to resend those same emails to the leads that haven't opened yet the previous email, but just to those ones.

We have tried to do it with a smart campaign using a Trigger (E-mail not opened) and the Wait Flow Step, but it didn't work.

What do you recommend to do in these cases?

Thank you very much in advance,

Best,

Soraya

P.S.: Could someone explain me clearly the Wait Step Flow? I think I have misunderstood it (maybe it is because of the language ). Any info about building an Smart Campaign step by step would be very helpful.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Josh_Hill13

Trigger isn't going to work on this. Best to use a batch as Roxann describes.

The question is - why do you want to do this? If the lead wasn't interested the first time, why would they want to hear from you again?

5 replies

Colin_Mann
Colin_Mann
New Participant
May 31, 2016

The comments by Geoff Krajeski on the workflow above offer good thinking.

Also, if you are sending emails to people who didn't open the first email, then you should consider making some changes i.e. change the email subject, body copy or send them a different marketing asset altogether i.e. one that's likely to have higher value to the contact and which is also then means you aren't spamming them with the same content repeatedly.

A
Anonymous
May 30, 2016

I have another question: when you create a smart campaign...how can you select the date/time your smart campaign is going to be sent?

You select who (smart list) + what (flow - actions)...but regarding When I can't see any option to choose the moment... could you help?

Thank you very much!

Kind regards,

Soraya

G
gkrajeski-SWLN
New Participant
June 2, 2016

The Schedule tab of the Smart Campaign will offer you the options for scheduling Soraya Gomez

G
gkrajeski-SWLN
New Participant
May 26, 2016

A nice(r) workflow would be as follows:

  • Send HTML long form email to user
  • Wait
  • If no action (click), Send HTML short form email (sometimes these are more personal as if from their rep, such as "did you have a chance to look at XYZ email that came T days back?", etc.)

Another note to keep in mind (depending on how many people are flowing though your instance at any give time) is that wait steps will be put in lower priority in the Campaign Queue.

    A
    Anonymous
    May 30, 2016

    Thank you very much, Geoff.

      Josh_Hill13
      Josh_Hill13Accepted solution
      New Participant
      May 26, 2016

      Trigger isn't going to work on this. Best to use a batch as Roxann describes.

      The question is - why do you want to do this? If the lead wasn't interested the first time, why would they want to hear from you again?

        Andy_Varshneya1
        Andy_Varshneya1
        New Participant
        May 26, 2016

        The only use case I can imagine for this would be an invite to a webinar or offline event. But even then, it shouldn't be a carbon copy of the email they received a week ago.

        Roxann_McGlump1
        Roxann_McGlump1
        New Participant
        May 26, 2016

        Hello Soraya,

        The easiest way to re-send and email to the group of leads you are describing would be to create a Smart Campaign with the following Smart List:

        - Logic: ALL

        - Was Sent Email; Email is [name of email]

        - Not Opened Email; Email is [name of email]

        - Not Clicked Link in Email; Email is [name of email]

        What is it that you don't understand about the Wait flow step?

        A
        Anonymous
        May 30, 2016

        Thank you very much, Roxann. This is really helpful.

        When you insert a wait flow step and set a date, that means that you are asking Marketo to wait until that date to see if the lead enters in the smart campaign (because he/she fulfills the condition: opens the email, fills the form...) and then it sends the next email? Or you are setting the date where you want Marketo to send the next email? We did some tests and we received the next email 48 hours after that date.

        Terms & ConditionsAccessibility statement

        Loading footer...