Resources for trigger based nurture/drip campaigns | Community
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New Participant
February 12, 2021
Question

Resources for trigger based nurture/drip campaigns

  • February 12, 2021
  • 1 reply
  • 1799 views

Hello! We are newbies to Marketo and looking to set up a trigger based email nurture campaign. It will be composed 4 emails with the main CTA of reading a blog, checking out a landing page, etc. I'm hoping for some resources on best practices for wait times, etc. So if someone downloaded a PDF on the first email, do we really want to wait 5 days to send them the 2nd email in the sequence, etc. Any help or resources would be appreciated!

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1 reply

Balkar_Singh
Community Manager
February 15, 2021

Following this thread for ideas, but here's one by Blueshift - https://blueshift.com/library/benchmark-report-2020-trigger-based-marketing/