REST API to retrieve email performance data only [no personal data] | Community
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Fethi_Erimcag
Level 2
Jun 24, 2021 1:39 PM UTC
Solved

REST API to retrieve email performance data only [no personal data]

Hello,

 

Is it possible to allow a third party partner to retrieve email performance numbers [sends, opens, clicks, opening rates, CTR, Unsubscribes] and program names only and exclude personal data [names, email address, etc]?

 

Thanks

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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
Jun 24, 2021 4:15 PM UTC

Is it possible to allow a third party partner to retrieve email performance numbers [sends, opens, clicks, opening rates, CTR, Unsubscribes] and program names only and exclude personal data [names, email address, etc]?

A Bulk Activity Log Extract in fact doesn't include personal data. It only includes the Lead ID as a lookup key to the lead record, which is meaningless if they don't have lead access.

 

The raw log, however, is not "performance numbers" in a rolled-up form. It's the raw data that can be used to (re)generate those numbers.

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2 replies

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
Jun 24, 2021 4:15 PM UTC

Is it possible to allow a third party partner to retrieve email performance numbers [sends, opens, clicks, opening rates, CTR, Unsubscribes] and program names only and exclude personal data [names, email address, etc]?

A Bulk Activity Log Extract in fact doesn't include personal data. It only includes the Lead ID as a lookup key to the lead record, which is meaningless if they don't have lead access.

 

The raw log, however, is not "performance numbers" in a rolled-up form. It's the raw data that can be used to (re)generate those numbers.

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    Oz_Platero
    Oz_Platero
    Level 6
    Jun 24, 2021 3:52 PM UTC

    Hello @fethi_erimcag 

    You could subscribe someone (using an email address) to Email performance and Email Link performance reports.

    That would have those analytics without personal data.

     

    thanks

    oz

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