RFP Question - Pardot or Marketing Cloud's Sales Insight Equivalent? (Trying to stay w/ Marketo) | Community
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Ryan_Spaulding
Ryan_Spaulding
New Participant
July 20, 2020
Question

RFP Question - Pardot or Marketing Cloud's Sales Insight Equivalent? (Trying to stay w/ Marketo)

  • July 20, 2020
  • 1 reply
  • 1949 views

Hey all,

 

I'm in the midst of a renewal RFP with Marketo where we are so badly wanting to stay w/ Marketo, and so in doing an apples to apples comparison between Marketo, Eloqua, and Pardot/Mktg Cloud platforms, I'm trying to figure out where to play defense.

 

I'm trying to poke legitimate holes in the competition in relation to Sales Insight.

 

Eloqua has a lesser platform called Profiler, but I haven't seen what similar platform Pardot may have to Marketo Sales Insight.  Does anyone have any knowledge of this - or better yet, how it pales in comparison.  SFDC did not provide any details here.

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1 reply

Harish_Gupta6
Harish_Gupta6
New Participant
July 24, 2020

Check the below link. Not sure how much it's helpful:

https://help.salesforce.com/articleView?id=pardot_einstein_parent.htm&type=5

Also, here is the screenshot from Marketo's sales videos that why Marketo wins over Pardot and Eloqua:

 

 

 

Harish Gupta
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