RSS Feed Emails in Marketo

Question

Hi All, 
 
I've read through what I can find about RSS feeds in Marketo Email on here and searched in Google as well. But I have a very specific scenario and was hoping to get some help from the experts! I've only been using Marketo for around 4 months.
 
My scenario:
I have a list of Candidates, which is basically a list of resumes, in an RSS feed that includes several custom fields. I send an email each week with the latest 10 listings in the RSS feed, regardless of if we have sent them previously. 
 
I also have an RSS feed with a list of job vacancies. This is sent daily but only with the newest listings since the last send.
 
We actually send approximately 248 RSS generated emails a month as we filter our RSS feed by location and industry e.g. Candidates in Coffs Harbour with experience in the Aged Care industry get sent Aged Care industry Employers in Coffs.
 
My question:
I've been investigating the easiest method to implement this in Marketo and am currently trialling FeedOtter. However, I want to know if there is another solution that doesn't require an integration?
 
Due to the number of RSS generated emails we send, I was hoping to use dynamic content to streamline the process. If anyone has a similar scenario could you let me know how you achieved this in Marketo?
 
Thanks in advance, Megs.

SanfordWhiteman · Accepted Answer

How does the custom webhook-based setup work and what else is needed in addition to Marketo?

You need a service that

is compatible with being called as a webhook (i.e. stateless, no extended OAuth stuff)
can fetch the RSS feed and parse it (i.e. XML to JSON, easy in any modern language)
can write back the results to a Marketo {{my.token}} using the REST API, and schedule the batch campaign for the intended audience

You have a special resource lead in Marketo for each of your RSS filters. Each resource lead runs Call Webhook once per day/week.

Of course it’s not necessary to have the jobs be kicked off via resource lead + webhook (it could have its own internal scheduler) but I like doing it this way because you can use a relatively generic service, keeping it “headless” by using Marketo’s existing scheduler and passing the filter criteria/etc. in the webhook payload, so you have complete control over when it runs and don’t need to log into anything else.

You’d probably find it much easier to roll out FeedOtter if you don’t have a developer, but I didn’t want to imply you can only use a robust 3rd-party service as the technical requirements are relatively low.

SanfordWhiteman · Answer

Nothing can do this entirely within Marketo. FeedOtter (or alternately Digesto) is the way to go. Or you could also use a custom webhook-based setup, but that also wouldn’t be using Marketo alone.

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