RTP and utm parameters | Community
Skip to main content
Nina_Gonzalez1
Nina_Gonzalez1
New Participant
July 6, 2020
Solved

RTP and utm parameters

  • July 6, 2020
  • 1 reply
  • 2098 views

In web personalization (aka RTP) can you control personalization based on a utm parameter and will that work for all urls with that specific parameter even if other utm parameters are different, for example with these two sample urls will it know that the campaign utm is the same so follow the rules for that specific utm parameter, or is it better to create custom landing pages:

 

https://domain.com/page.html?utm_source=ABCE&utm_medium=Email_Blast&utm_campaign=SPECIAL&utm_content=July

https://domain.com/page.html?utm_source=DEFG&utm_medium=Banner&utm_campaign=SPECIAL&utm_content=Aug

Best answer by JDNelson1

Yes, it can know the difference. It all comes down to how you set your segmentation, and which campaign takes precedence.

1 reply

J
JDNelson1Accepted solution
Community Manager
July 6, 2020

Yes, it can know the difference. It all comes down to how you set your segmentation, and which campaign takes precedence.

    Terms & ConditionsAccessibility statement

    Loading footer...