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August 28, 2016
Question

RTP - Anonymous Data

  • August 28, 2016
  • 2 replies
  • 3152 views

Now that users are prevented from using/accessing anonymous data through standard marketing automation, is it possible with RTP so get access to data? If you have RTP is there anyway to get access through API via script or give apps in insight store access to it. Anonymous data is so valuable, it makes no sense how you can shut users off from it and only allow use of it within their system. Anyone know a way to get access to it?

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2 replies

August 30, 2016

You have access to all anonymous data via RTP.  It is even qualified by location, company, industry etc...  You can also visualize this data in Google analytics or Site Catalyst

August 31, 2016

Jamie, how about visualizing in Looker or Tableau?

Jim_Thao7
New Participant
August 29, 2016

I'm not sure what anonymous data you're looking for exactly, but you can try: RTP Get Visitor Data API » Marketo Developers 

Look on the left hand nav to view the full list of all the available APIs. 

August 30, 2016

Jim,

Thank for your message.  Here's anon activity that would be important to know and use

visitor distinct id
visitor time
visitor link click
visitor entrance page url
visitor referrer
visitor initial referring domain

visitor first site contact date & time

visitor ip info

visitor first wp page
visitor screenheight
visitor utm source
visitor utm medium
visitor utm campaign
visitor city
visitor current url
visitor browser version
visitor search engine
visitor region
visitor device
visitor country
visitor Page Name
visitor os
visitor utm term
visitor initial referrer
visitor Page URL
visitor referring domain
visitor screen width
visitor browser