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Lakshmipriya_Ra
Lakshmipriya_Ra
New Participant
January 21, 2019
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Running mailer campaign with multiple wait steps

  • January 21, 2019
  • 1 reply
  • 3481 views

Hi

Here's my query, I'd really appreciate if someone suggested a simple resolution.

I want to run an email campaign like this -

Send email 1 on Monday

For all those who haven't opened email 1, wait for 3 days and send email 2

For all those who haven't opened email 2, wait for 3 days and send email 3

I can complete steps 1 and 2 via a smart campaign

if (Not opened email = email1, wait 3 days, and send email=email 2)

But  what about a trigger to send email 3 after 3 days?

Is there a more efficient way to do this?

Thanks in advance.

Priya

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Best answer by Grace_Brebner3

Hey Lakshmipriya,

Your intent makes sense, but if you set your smart campaigns up exactly as you've written it out, the logic will be flawed, and you'll likely run the email send on people who would have actually opened the email.

As you write it, your smart list criteria would be not has opened email X, then your flow steps would be wait 3 days, then send email Y.

What you actually want to use to achieve your goal is smart list criteria set to was sent email X, then your flow steps should be wait 3 days, then send email, with choice 1: if not opened email X, send email Y, and default: if not, do nothing.

The issue with your initial option is that it qualifies the not opening email X 3 days before you send email Y, and will not guarantee that those who receive email Y have not opened the email during that three day wait period. The latter option waits to check whether they've opened it until just before email Y is sent, so the data will be more accurate.

To enable this for both email 1 and 2 you would build out as above two separate smart campaigns that change only the emails they refer to for X and Y.

Hope that helps

1 reply

Grace_Brebner3
Grace_Brebner3Accepted solution
New Participant
January 21, 2019

Hey Lakshmipriya,

Your intent makes sense, but if you set your smart campaigns up exactly as you've written it out, the logic will be flawed, and you'll likely run the email send on people who would have actually opened the email.

As you write it, your smart list criteria would be not has opened email X, then your flow steps would be wait 3 days, then send email Y.

What you actually want to use to achieve your goal is smart list criteria set to was sent email X, then your flow steps should be wait 3 days, then send email, with choice 1: if not opened email X, send email Y, and default: if not, do nothing.

The issue with your initial option is that it qualifies the not opening email X 3 days before you send email Y, and will not guarantee that those who receive email Y have not opened the email during that three day wait period. The latter option waits to check whether they've opened it until just before email Y is sent, so the data will be more accurate.

To enable this for both email 1 and 2 you would build out as above two separate smart campaigns that change only the emails they refer to for X and Y.

Hope that helps

    Lakshmipriya_Ra
    Lakshmipriya_RaAuthor
    New Participant
    January 22, 2019

    Thank you so much Grace!

    This helps

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