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hillaj120
New Participant
September 23, 2021
Question

Running Trigger Campaign off Dynamics Sync Error

  • September 23, 2021
  • 1 reply
  • 1383 views

Hi Everyone,

 

We have a question about the capability of Marketo to be able to read an error message from Microsoft Dynamics and run triggered smart campaigns based on those error messages.

 

The example we are looking into is in our Dynamics database, if a lead is tagged as "disqualified," updates to that lead are blocked at that point and Marketo will receive a sync error message indicating the lead could not be updated, in the instance that this lead performs some other activity that Marketo would track and want to update that existing lead.

 

Has anyone discovered a way to set up a triggered smart campaign in Marketo that could read that error and trigger flow steps off of that activity? Such as changing a data field to update the lead status from "disqualified" to "reactivated" or something of that nature?

 

Any input would be appreciated but please let me know of any questions or clarification.

 

Thank you!

Alec

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1 reply

Jo_Pitts1
Jo_Pitts1
Community Manager
September 24, 2021

Alec,

I've not done a Dynamics integration.

Does the sync error show up in the activity log for the lead?  If so, what does it look like.  Can you fire through some screenshots

Cheers

Jo

H
hillaj120Author
New Participant
September 24, 2021

Hi Jo, 

Yes the error shows up in the activity log, but it's not a stored value so not sure if we can actually trigger a campaign based off of it. 

Something like the screenshot above highlighted. 

Thank you for your input!

Alec

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