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Ayan_Talukder
Ayan_Talukder
New Participant
January 14, 2016
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Sales Insight Emails - Operational?

  • January 14, 2016
  • 1 reply
  • 6007 views

Hi everyone,

Wanted to inquire on a question that has come up from our sales team. Does Marketo mark all emails deployed from Sales Insight in Salesforce as operational? Are emails that are blacklisted in Marketo still sent a 1:1 email from the sales team? Thanks for the help!

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Best answer by Robert_Solis1

Hi Ayan,

Here is a link that breaks down how Emails are handled when sent through various options available.

How Does Marketo Decide Whether a Lead Should Receive Email or Not?

Specifically for Sales Emails sent through Sales Insight in Salesforce, the Emails are never treated as operational as they are being sent through Marketo as a background Campaign and evaluated similarly as a Marketing Email. 

1 reply

Robert_Solis1
Robert_Solis1Accepted solution
New Participant
January 14, 2016

Hi Ayan,

Here is a link that breaks down how Emails are handled when sent through various options available.

How Does Marketo Decide Whether a Lead Should Receive Email or Not?

Specifically for Sales Emails sent through Sales Insight in Salesforce, the Emails are never treated as operational as they are being sent through Marketo as a background Campaign and evaluated similarly as a Marketing Email. 

    Ayan_Talukder
    Ayan_TalukderAuthor
    New Participant
    January 14, 2016

    Thank you Robert for your reply, if I make Sales Insight SFDC emails Operational from the Design Studio, will it by pass the same Operational logic as a Smart Campaign?

    [EDIT]

    Answered my own question, it won't work: "Emails sent via the Sales Insight plug-in for Salesforce are always regarded as normal emails, regardless if the email is Operational or not. Emails will NOT be sent if the email address is invalid, unsubscribed, Marketing Suspended or blacklisted."

    Robert_Solis1
    Robert_Solis1
    New Participant
    January 14, 2016

    Correct, it will still send the email in the same manner regardless of if the Email is designated as Operational or Marketing.  When an Email is published to Sales Insight it becomes a template and that allows the HTML to be edited by a Sales User before it is sent.  Because of this ability to edit the HTML, it's no longer the same Email Asset being sent.  This is also the reason why the Sales Email related filters reference the Subject Line rather than having an option to reference the Published Asset's Name.

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