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November 7, 2023
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Salesforce campaign sync speed issues

  • November 7, 2023
  • 1 reply
  • 3183 views

Hi All,

We are having speed issues with our program sync - it can take days for the campaign members to appear in Salesforce.

Can anyone offer advice on what we can do to improve the campaign sync speed?

Thanks 🙂

 

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Best answer by Darshil_Shah1

Have you been experiencing sync delays recently, or has it been like this for quite some time now?

 

To give you some background, the Marketo program-to-campaign sync is not real-time and will take time to update. The feature is dependent on the Marketo-SFDC background bi-directional sync.

 

Marketo will generally sync SFDC and Marketo objects in the following order:

  • Lead
  • Account
  • Contact
  • User
  • Task
  • Opportunity
  • Opportunity Contact Role
  • Campaign
  • Campaign Member
  • Campaign Member Status

As per the order, Campaign related objects are towards the bottom of the list. This means that all objects above it are synced first, and if there are any backlogs on those objects, the Campaign objects can queue up and cause delays. Here's the detailed article regarding Marketo / Salesforce Sync Limits & Priority Info if you want to give it a read. You can always check the Sync Status to see the details about the objects and data synced in Marketo Admin > Salesforce > Sync Status. If you keep seeing the campaign member sync delays albeit the other higher priority objects are not queued for sync, you can reach out to support to help investigate this.

1 reply

Darshil_Shah1
Darshil_Shah1Accepted solution
Community Manager
November 7, 2023

Have you been experiencing sync delays recently, or has it been like this for quite some time now?

 

To give you some background, the Marketo program-to-campaign sync is not real-time and will take time to update. The feature is dependent on the Marketo-SFDC background bi-directional sync.

 

Marketo will generally sync SFDC and Marketo objects in the following order:

  • Lead
  • Account
  • Contact
  • User
  • Task
  • Opportunity
  • Opportunity Contact Role
  • Campaign
  • Campaign Member
  • Campaign Member Status

As per the order, Campaign related objects are towards the bottom of the list. This means that all objects above it are synced first, and if there are any backlogs on those objects, the Campaign objects can queue up and cause delays. Here's the detailed article regarding Marketo / Salesforce Sync Limits & Priority Info if you want to give it a read. You can always check the Sync Status to see the details about the objects and data synced in Marketo Admin > Salesforce > Sync Status. If you keep seeing the campaign member sync delays albeit the other higher priority objects are not queued for sync, you can reach out to support to help investigate this.

Zoe_Forman
Community Manager
November 7, 2023

@darshil_shah1Do you know if there is a way to filter and view Sync Errors in Admin using Marketo Segmentations for example by region?
Filter options are Date and Time and Error Type.

 

I also view Notifications to check and see if there is a patern or common errors ( Invalid field/value) again this cannot be filtered by region.

 

We have a global instance and 4 regions (plus subregions) so I only want to view my region errors and fix those!

Darshil_Shah1
Community Manager
November 7, 2023

@zoe_forman, unfortunately, no, this isn't something that is possible OOTB in the admin section. It'd be great to be able to view and monitor sync errors based on the person's partitions and/or filtering conditions used to segregate people into different partitions—probably a good thing to add to the ideas board if there isn't any idea about this already.