Salesforce Campaign sync to Marketo

Question

I am a salesforce dev new to Marketo. I want to know if I can sync a salesforce campaign to Marketo ( creating a new program/ campaign in Marketo).

If not, what are other possibilities to achieve this?

Does Marketo provide any REST / SOAP API's to create a campaign in Marketo?

Any help would be really appreciated.

Thanks

SanfordWhiteman · Accepted Answer

Thank you Sanford, do you have any further details on doing this? I have limited experience on setting up webhooks, have done a few with step by step instructions.

Due to community rules, I can’t go step-by-step.

But broadly speaking, the webhook-compatible service needs to

get an SFDC API session token (the service can log in to SFDC w/the same account Marketo uses)
get the Campaign Member record’s ID, using SOQL to look up by SFDC Campaign ID (which can be stored in a {{my.token}}) and the {{lead.SFDC Id}}
once you have the ID, set the Campaign Member fields on that CM record

SanfordWhiteman · Answer

The Marketo Program-SFDC Campaign sync is a built-in feature of Marketo, and it's widely used and extremely powerful.

Marketo can create the linked SFDC campaign, but not vice versa.

There's no Marketo API endpoint that can duplicate this functionality, but I'd advise you to stick with the tried-and-true method trusted by every SFDC & Marketo customer.

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