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ItayOved
New Participant
July 10, 2020
Solved

Salesforce creates duplicate contacts in Marketo

  • July 10, 2020
  • 1 reply
  • 2499 views

Hello,

We have a large number of duplicate contacts in our database. I recently noticed the following pattern:

1. A person fills out a form in Marketo (therefore created in Marketo)

2. We sync this person to SF (generally yes, but depends on the form and campaign).

3. I can see the person's record on SF as Created by "Marketo Operations".

4. A few minutes later I can see a duplicated person in SF with Created by "SF Operations"

4. The person is synced back to Marketo and, viola! A dupe.

 

What is going on and how can we solve it?

 

Thanks!

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Best answer by Steven_Vanderb3

You'll want to check your workflows in Salesforce. If a duplicate is being created by "SF Operations", it suggests something in Salesforce is causing this. To Marketo, it looks like a net new record so it's just syncing it down.

1 reply

Steven_Vanderb3
Steven_Vanderb3Accepted solution
New Participant
July 10, 2020

You'll want to check your workflows in Salesforce. If a duplicate is being created by "SF Operations", it suggests something in Salesforce is causing this. To Marketo, it looks like a net new record so it's just syncing it down.

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