Salesloft into Marketo nurture program? | Community
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avaroglu
avaroglu
New Participant
June 25, 2024
Question

Salesloft into Marketo nurture program?

  • June 25, 2024
  • 1 reply
  • 1413 views

Hi there! I have a colleague who is wondering, is there a way to automatically move a lead into a Marketo nurture program, after they have gone through a 26-day cadence in Salesloft? If anyone has experience with this, would love to know! Thanks!

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1 reply

ggerla
ggerla
New Participant
June 26, 2024

Our integration passes through Salesforce. So it really depends on how your stack is built up.

 

But as an example, we have a field sync between SFDC, Marketo, and SalesLoft, "SalesLoft person stage", that shows if a person is "No stage", "Working", "Removed", etc. 

 

We are triggering "When field data change" on the "SalesLoft Person stage" field, old value "Working" and new value "Removed" and doing some stuff. The same logic could be applied for a nurture flow.

Josh_Hill13
Josh_Hill13
New Participant
June 26, 2024

Had a similar setup.

 

Things to consider here.

  • Batch campaigns vs Trigger will be easier on the system. Trigger is rarely required for emails.
  • Have you considered the full lifecycle and purpose of the SLFT cadence through what marketo should do?
  • Do you really need SLFT for this? Marketo can do the same thing using Tasks and Lead Owner Emails...
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