Scoring activity in Engagement Programs | Community
Skip to main content
Rohit_Gangishet
Rohit_Gangishet
New Participant
February 17, 2021
Solved

Scoring activity in Engagement Programs

  • February 17, 2021
  • 2 replies
  • 5041 views

Hi Team,

 

I am trying to create a generic scoring campaign (in a different folder not related to engagement programs) to track user activity with the emails sent out from Engagement/Nurture programs. For example, I would like to score +5 for people who 'clicks any link' in 'any email' from any of the engagement programs. It is like trying to understand the program that an email belongs to and then score.

 

Would anyone suggest an approach to achieve this or provide a link to any existing article (I couldn't find one)

 

Regards,

Rohit

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
    Best answer by Michael_Florin-2

    Creating the scoring mechanism in a central spot and not specific to a single Engagement Program certainly is the correct approach. Yet, clicking any link in any email doesn't look like a fine enough trigger. (On top of that, triggering anything off of clicking is dangerous these days with the number of bot clicks being made).

     

    How about you take the target of your CTA - which I suppose is a Marketo landing page or a web page (hopefully with Marketo munchkin on it) - and take that as your scoring trigger? "Visits web page = CTA page or Pricing page or Product Introduction page" would be much more specific than clicking anything. Set up an inventory of scoring-worthy pages in your scoring program and run that centralized.

    2 replies

    Ruchi_Lapran1
    Ruchi_Lapran1
    New Participant
    February 17, 2021

    Hi Rohit,

     

    Before setting up a scoring model, it's imperative to know what type of engagement you are trying to analyze or what is the purpose of that engagement program you are trying to score the leads on. Because once we know "What we want to achieve" we'll be able to plan on "How to achieve".

    For example: If I'm running a nurture program for spreading awareness about the products, in that scenario clicks w.r.t. registering for the product trial would hold more value than any other click. In other words, desired clicks are more valuable than just clicks on any link and that should be assigned a higher score value in comparison to other clicks.

      Rohit_Gangishet
      Rohit_GangishetAuthor
      New Participant
      February 18, 2021

      Thank you for your response @ruchi_lapran1 . The nurture we built is just a basic one with minimal info and one CTA. They are focussed on giving out brief intro of our products. I want to track people clicking links in those emails and score them for that. There are no trials that are offered or anything else. I am trying to understand more on how to tie the emails to a program and not on how much to score for what activity. May be, we will have to look into those once we move to the next level. We are just starting off with the basic ones for now.

      Michael_Florin-2
      Michael_Florin-2Accepted solution
      New Participant
      February 18, 2021

      Creating the scoring mechanism in a central spot and not specific to a single Engagement Program certainly is the correct approach. Yet, clicking any link in any email doesn't look like a fine enough trigger. (On top of that, triggering anything off of clicking is dangerous these days with the number of bot clicks being made).

       

      How about you take the target of your CTA - which I suppose is a Marketo landing page or a web page (hopefully with Marketo munchkin on it) - and take that as your scoring trigger? "Visits web page = CTA page or Pricing page or Product Introduction page" would be much more specific than clicking anything. Set up an inventory of scoring-worthy pages in your scoring program and run that centralized.

        MrinalSharma-2
        MrinalSharma-2
        New Participant
        February 17, 2021

        Hi Rohit,

         

        You can refer to the below screenshots to build out the scoring campaign for the Engagement Program.

         

        If you want to choose some specific Engagement Programs or emails to trigger in, then you can also choose here. I hope this helps you out.

         

        Also, please welcome other suggestions.

         

        Thanks!

         

        Mrinal
        Rohit_Gangishet
        Rohit_GangishetAuthor
        New Participant
        February 18, 2021

        Thank you for your response @mrinalsharma-2 . I went through this approach, but once a lead is a member of the program, this campaign triggers even if they click a link in any email outside the program as the conditions satisfy. 

         

        I am looking for something which ties or restricts the scoring to only the emails of the engagement programs and not others. Also, I cannot have scoring campaign for individual programs, but one covering all the nurture we have for now.

        Terms & ConditionsAccessibility statement

        Loading footer...