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KARENBL
New Participant
May 3, 2017
Solved

Scoring Tokens

  • May 3, 2017
  • 2 replies
  • 7015 views

We have global scoring campaigns in place, but have noticed a lot of people use scoring tokens.  I understand the concept of using tokens at the program level, but cannot locate how to set these up from start to finish.  I know how to add them in to the My Tokens tab of the program...but how do I change score value -> would it be adding in a smart campaign?  Any help would be greatly appreciated!

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    Best answer by

    This is the visual to what Devral explained above. 

    My prior comment shows My Tokens tab of the Scoring Program. 

    Next define the campaigns in your scoring program - like so in the Smart List & trigger action

    Then in the flow - change the score and reference the appropriate token. 

    2 replies

    A
    Anonymous
    May 4, 2017

    Tokens are not just for program scoring.  Tokens can be extremely valuable if you do a lot of events or webinars.  They also you be useful in general email marketing as well.  It will easily enable you to quickly make updates to Programs for  Event or Webinar invites and reduce the amount of manual editing of emails and landing pages.

    And for good measure here is an example of program scoring using Tokens.

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    May 4, 2017

    OP gets tokens in general, it would seem ("I understand the concept of using tokens...").

    A
    Anonymous
    Accepted solution
    May 4, 2017

    This is the visual to what Devral explained above. 

    My prior comment shows My Tokens tab of the Scoring Program. 

    Next define the campaigns in your scoring program - like so in the Smart List & trigger action

    Then in the flow - change the score and reference the appropriate token. 

    Devraj_Grewal
    Devraj_Grewal
    New Participant
    May 3, 2017

    Karen,

    You first create the tokens in the operational program (ex. Registered for webinar). When you create the scoring smart campaign, the flow will look like: "change score: lead score: {{my.Registered for webinar}}". The flow will then adjust the score to whatever is the token value (ex. +10).

    K
    KARENBLAuthor
    New Participant
    May 3, 2017

    Thank you!  I am just trying to make sense of using scoring tokens vs. what I currently have.  Seems like the only benefit of tokens is you have one place to go for all scores, correct?

    Devraj_Grewal
    Devraj_Grewal
    New Participant
    May 3, 2017

    But I would consider that a huge benefit. It provides one view so you can adjust all scores accordingly in reference to each other.

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