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February 23, 2024
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See Saleforce Email Campaign Metrics in Marketo

  • February 23, 2024
  • 1 reply
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We send email campaigns in Salesforce and want to pull the email metrics such as open rates in Marketo. Any help will be greatly appreciated.

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Best answer by SanfordWhiteman

SFDC Campaign-level metrics like that do not sync to Marketo .

 

(There wouldn’t even be a place to store them in Marketo! Marketo email metrics are derived from send campaigns, assets, and the whole Marketing Activities tree, they’re not just Program-level data.)

 

You could build an SFDC Custom Object that mirrors this data and syncs to Marketo people, but again it wouldn’t be related to Marketo Programs. Neither SFDC COs nor Marketo-only COs can link to Programs.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
February 23, 2024

SFDC Campaign-level metrics like that do not sync to Marketo .

 

(There wouldn’t even be a place to store them in Marketo! Marketo email metrics are derived from send campaigns, assets, and the whole Marketing Activities tree, they’re not just Program-level data.)

 

You could build an SFDC Custom Object that mirrors this data and syncs to Marketo people, but again it wouldn’t be related to Marketo Programs. Neither SFDC COs nor Marketo-only COs can link to Programs.

EdemJiAuthor
New Participant
February 24, 2024

Ahhhhhh, I see. Thanks for the clarification.