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May 22, 2012
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Send emails based on local times

  • May 22, 2012
  • 27 replies
  • 25693 views

Can you add a feature that would allow us send email based on receivers' local time zones under the "schedule tab" without creating programs?

27 replies

New Participant
February 7, 2020
No text available
Alex_Venus
New Participant
March 1, 2018

Is this now live?

March 1, 2018

Yup. See here.

Dina_Otero
New Participant
January 8, 2018

Love this idea! Voted

SanfordWhiteman
New Participant
January 8, 2018

This is already implemented, Dina.  (At least as far as this Idea is concerned; as Dan points out, it needs expanded functionality to be useful to more people.)

Aslihan_Ayan_Ha
New Participant
November 17, 2017

This is really exciting. I do not have this functionality live on my instance yet, is it accurate that it only applies to Email Send programs and we can not utilize this for engagement programs?

Dan_Stevens_
New Participant
November 17, 2017

I believe the Fall release happens later this months.  Just not sure if everyone will have it or if it will be deployed gradually like some of their other enhancements have been in the past.

I hope it applies to ANY type of program that sends emails - not just Email Send programs (especially since Email Send programs can't be used in EPs). Very rarely do we use the Email Send program.

Aslihan_Ayan_Ha
New Participant
November 17, 2017

The screenshot scares me

Fiona_Smith2
New Participant
June 15, 2017

Is this a function being worked on? Thread seems old-  I love the idea.

Fiona Smith
Andy_Varshneya1
New Participant
June 16, 2017

Nope, it's not from what we've been told. I'd recommend trying out the method I listed above. It should get the job done for you.

Emily_Poulton1
New Participant
June 28, 2017

I was told at Summit that this will be released Q4...

Mike_Donnelly
New Participant
February 17, 2017

This seems to be a pretty hot topic among users.  While self serving, Seventh Sense, a LaunchPoint partner, offers a send time personalization and email analytics system.  In short, it goes a bit deeper than the traditional send time optimization or time zone sending and analyzes when each contact has opened and clicked on emails, scores those events differently (we want to hit people when they're more likely to click than open), builds a profile on each contact (visible and can be exported to deliver your sales team the same insight) and then rather than blasting to the entire list, you schedule the list with Seventh Sense (Marketo still delivers, etc.) and each contact will receive his or her email at their most optimal time.  Benefits of this approach include increased engagement, decreases in unsubs, increased deliverability, activating dormant contacts and providing a bit of an insurance policy when you find out that you have a bad link, wrong date, etc. within your email.

We're also actively working on an artificial intelligence layer which will spot content fatigue so that you can automatically opt down contacts from receiving emails so that they don't get annoyed and unsubscribe or worse, dis-engage with your brand which will create a graymail problem.

March 8, 2016

Hi Graeme.

Instead using multiple campaigns you can define in the Flow using the wait steps & add choice of a single campaign, if you are running a single content at the time.

December 5, 2015

This is really a musty have especially for our national and global clients. 

December 7, 2015

Agreed - Marketo can we please get a status on this? This is a daily headache for our team.

Andy_Varshneya1
New Participant
December 8, 2015

As a temporary workaround while they work on this, you can build a segmentation based on states and countries and which time zone they fall into, and then add the send and wait steps in a template.

Segmentations (soon to be expanded to APAC also):

Part of the email flow in the template program:

Aslihan_Ayan_Ha
New Participant
September 28, 2015

Any progress on this?

July 22, 2015

I agree that this would be a very useful feature to have and save so much time rather than creating regions and different send times based on regions manually.