Sending an email exactly x days after an event

Question

Hello-I was trying to send follow-up emails after certain events (not filling out a form/ not interacting with a former email).Is this possible? I wasn't able to find a a solution in prior questions.Thanks in advance.

Grace_Brebner3 · Accepted Answer

Hey Grace-you are absolutely right, that was misleading.I was talking about your second case. That is why we do not know the actual date.All good  Terminology can catch us!Let's call it "lead activity" for the sake of clarity. From your original question, it sounds to me like what you're looking for is an absense of a desired lead activity. When you don't know the date of something, you want to use a trigger campaign. So for your two scenarios (not filling out a form, not interacting with an email) I'd look to do something like this:A:Smart list trigger: Visits web page (webpage is X) + any refining filtersFlow step: 1. Wait x minutes/days, 2. Send email - Choice 1: if not filled out form Y, send email A; Default: Do Nothing.B:Smart list trigger: Email is Delivered (Email is X) + any refining filtersFlow step: 1. Wait x minutes/days, 2. Send email - Choice 1: if not clicked/opened email X, send email Y; Default: Do Nothing.You can't trigger on something not happening, but you can trigger on a precursor activity - basically, you want to find what that activity is, trigger on that, and then wait a period that you should reasonably expect the next activity to have happened in, and action your flow steps if that activity is not recorded within the reasonable period. Make sense? Hopefully that answers your question

Kristin_McKenna · Answer

Robert, you can use a batch smart campaign in your event program. Build a new campaign, select your audience in the smart list, and set up the flow to send the specific email. Then in the schedule tab of the campaign, you can choose to run the campaign later and select the specific date to be the number of days post event as desired. Because the event date is known, you can build and schedule this campaign as far in advance as you need - just make sure your email content is ready in time for the send.

You can see this set up in the best practice program for Live Event and for Webinar, which you can import from the Program Library.

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