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TomSchif
New Participant
June 28, 2022
Solved

Sending application events to Marketo via Google Tag Manager

  • June 28, 2022
  • 1 reply
  • 2010 views

Hi,

 

I want to use Google Tag Manager to send application events from my product to my Marketo account so I'll be able to trigger onboarding emails based on the user's activity in the product. Is there any such way to do so? I'm already using Google Tag Manager to send such events to other third parties such as Mixpanel and Appcues.

 

Thanks,

Tom

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Best answer by SanfordWhiteman

You send everything as synthetic Visit Web Page or Click Link events with a URL hierarchy of your choosing. For example, a click to /file/uploaded/success or /user/invited. The event itself is one of the standard events but the URL indicates the subtype.

1 reply

SanfordWhiteman
SanfordWhiteman
New Participant
June 29, 2022

You can use the Munchkin API (i.e. a custom visitWebPage or clickLink event).

T
TomSchifAuthor
New Participant
June 30, 2022

Thanks, @sanfordwhiteman!

 

I'm looking to send events such as "file uploaded successfully", "first user invited", "launched first session", etc., not clicks and page loads. Any idea how can I send those via GTM?

 

I track those events in Mixpanel as well, but not sure that the cohort sync will suffice https://help.mixpanel.com/hc/en-us/articles/115005719646.

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
June 30, 2022

You send everything as synthetic Visit Web Page or Click Link events with a URL hierarchy of your choosing. For example, a click to /file/uploaded/success or /user/invited. The event itself is one of the standard events but the URL indicates the subtype.

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