Server Clicks

Forum|Forum|10 years ago
January 6, 2016
3 replies
6188 views

Does anybody see in a lead activity log showing an email click, then email delivered (sometimes then another click)?

We're assuming this is spam/filters on the recipient end checking for legitimacy, and then delivering. However, this is factoring into our click metrics and we're evaluating email performance based on it.

Has anyone else run into this? What do you do about it? Can you filter it out for analytics/making decisions?

Marketo

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Best answer by Justin_Cooperm2

Could happen for incognito clicks

Incognito mode isn't a good example as cookies can be set in incognito mode, they are just deleted when the window is closed. So, in that case, the Visited Web Page activity would still be recorded. A better example is that the user has cookies completely disabled in their browser so that cookies can't even be set.

Venus_Wills

New Participant

Hi Beth, I ran into the same issue. This is the closest "solution" I found: Spam filters registering clicks? But it really depends on what's happening in your system. In my case, the spam filter is only clicking one link in the email. It's logging the "clicked email" activity before the "delivered email" activity, and no "visit webpage" activity was logged afterwards. For my scoring purposes, I'm going to filter out link clicks that aren't accompanies by a visit webpage activity.

SanfordWhiteman

New Participant

no "visit webpage" activity was logged afterwards.

That's because it isn't running Munchkin on the final destination page.

I'm going to filter out link clicks that aren't accompanies by a visit webpage activity.

I'd be careful with this assumption in general. The final destination needs to load your Munchkin code for the Visit Web Page activity to be logged, which is not always the case (for example, if you link to a domain you do not control, a Clicked Email without Visited Web Page is expected).

Venus_Wills

New Participant

The destination page is running Munchkin code. The filters I set were "clicked on link containing armor.com" and "not visited webpage containing armor.com." I also checked that a "normal" lead who clicked on the same link in the email did register a "visited webpage" activity. That being said, it is important to make that distinction when using using the clicked email without visiting a webpage filter.