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Brittany_McDona
Brittany_McDona
New Participant
June 4, 2021
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Serving up dynamic content based on a person's previously viewed content

  • June 4, 2021
  • 1 reply
  • 2012 views

Is it possible to use dynamic content to serve up a different image/blog based on whether or not a contact has already viewed and/or been served that blog elsewhere? So if the user has viewed Blog A but not Blog B, display Blog B. If user had viewed Blog B but not Blog C, serve Blog C etc. And then I'd probably need an option for it they've viewed all of the possible blogs already, like driving them to the website or something. 

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Best answer by SanfordWhiteman

You can create a Textarea field — as this is easier than creating an ever-growing set of individual Datetime fields — and append the {{trigger.web page}} and {{system.datetime}} to the value each time they view something interesting.

 

Then use that field in segments in a segmentation, which in turn can be used with Dynamic Content.

 

However, this is going to be supremely hard to manage once you have to manage more than, say, 6 different combinations. At that point you would be better off skipping the segmentation and outputting the {{lead.token}} into the page, then using JavaScript to show/hide content.

 

Marketo's Web Personalization product, or one of the competitive standalone products, would be a more scalable option.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
June 4, 2021

You can create a Textarea field — as this is easier than creating an ever-growing set of individual Datetime fields — and append the {{trigger.web page}} and {{system.datetime}} to the value each time they view something interesting.

 

Then use that field in segments in a segmentation, which in turn can be used with Dynamic Content.

 

However, this is going to be supremely hard to manage once you have to manage more than, say, 6 different combinations. At that point you would be better off skipping the segmentation and outputting the {{lead.token}} into the page, then using JavaScript to show/hide content.

 

Marketo's Web Personalization product, or one of the competitive standalone products, would be a more scalable option.

Brittany_McDona
Brittany_McDonaAuthor
New Participant
June 14, 2021

Thank you, this makes sense. Sounds like it may be too hard to manage long-term, but good to know how we could do it. 

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