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Marc_Asmus
Marc_Asmus
New Participant
May 1, 2021
Question

Set Acquisition Program = advertising program when form fill implicitly sets it to different program

  • May 1, 2021
  • 1 reply
  • 3545 views

I'm using paid media to drive traffic to a content offer in the form of a Marketo landing page with Marketo form. The form is capturing utm values that allow me to track which ad platform/campaign generated any new people.

 

Question: How can I set an Acquisition Program value representing the ad platform (e.g. OA-Google Ads) when Marketo is implicitly setting Acquisition Program (e.g. WC-Content Offer) based on the form fill within the offer program? 

 

I'd like to avoid unblocking field updates to my 'Acquisition Program Name' so I don't accidentally change wanted data. 

 

It's best practice to block field updates for the acquisition field so you don't accidentally change the value. 

https://nation.marketo.com/t5/product-blogs/marketo-behavior-when-changing-an-acquisition-program/ba-p/242700

 

Thanks for any help!

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1 reply

SanfordWhiteman
SanfordWhiteman
New Participant
May 1, 2021

This is the nature of the beast when using program-level forms. Using global forms is far more manageable; you'd lose the ability to ever have an automatically assigned AP, but you'd always have control.

 

(The so-called "best practices" for field blocking are highly negotiable once you consider actual business needs. Plus, sources that should be blocked aren't blocked by default, leaving people open to all manner of changes to custom fields.)

Marc_Asmus
Marc_AsmusAuthor
New Participant
May 3, 2021

Thanks for your reply, @sanfordwhiteman.

 

In my case, my form lives in the Design Studio (this what I believe you mean when you say global form). What I infer from your response is that given this configuration, I should have to set Acquisition Program via Smart Campaign (this is the behavior I want). However, when I test Acquisition Program Name still seems to be set implicitly by Marketo ☹

 

What am I missing? 

 

 

SanfordWhiteman
SanfordWhiteman
New Participant
May 3, 2021

There must be some missing element here, like you're adding them to a Program. That won't happen automatically with a global form.

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