SFDC Summer Release includes "Enable Contacts to Multiple Accounts" - How will this impact Marketo?

Question

SFDC's Summer 2016 release includes the ability to relate a Contact to multiple accounts. This means that when enabled, a single Contact record in SFDC can be attached to more than one account. Today if you look at a person-record in Marketo, there is only one Company Name. What will happen in Marketo if a single person-record in SFDC is attached to more than one company?

Release Notes

@Cheryl Chavez - Can you shed any light on this?

Thank you!

Anonymous · Accepted Answer

UPDATE: Received an answer via email today from Cheryl Chavez on this:

"What it [Marketo] will do today is sync down the primary account associated. We have a roadmap item for 2017 to address this in the proper fashion."

This means that if a contact is associated with multiple accounts in SFDC, the Company Name field will contain that primary account name – and Marketo will have no visibility into the fact that the contact is also associated with other accounts. Cheryl says this will be the case until they build a new feature to expose the relationship.

Valerie_Armstro · Answer

Denise Greenberg - have you received any updates about when this will appear on the 2017 roadmap? We are looking to enable this feature before end of year.cc: Cheryl Chavez​

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