Simple Nurturing program set up - best practices | Community
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Vlada_Prasolova
Vlada_Prasolova
New Participant
September 10, 2014
Solved

Simple Nurturing program set up - best practices

  • September 10, 2014
  • 2 replies
  • 2540 views
hi!
i'm only starting with lead nurturing and i have a simple nurture campaign to set up. i've browsed marketo community for some guidance, but everything that i found looks too complicated compared to what i need

here what i want to do:

i have a form on our website but a check box "i'm new to your product and wish to receive educational content

if a person ticks this box i want to:
1. immediately send him email1
2. wait 15 days and send him email2
3. wait another 15 days and send him email #3 from the sales per, BUT only if he did not bought this product during his trial period

can someone advice me on this or point out the right content?

thanks
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Best answer by Josh_Hill13
This is pretty easy. Go create a regular program like Email Blast.
  • Smart List: Trigger: Fills Out Form IS X on Page Y
  • Filter: checkbox=TRUE
Flow:
  • Change Status = Converted (or something like that)
  • Send Email 1
  • Wait 15 Days Until M-F
  • Send Email 2
  • Wait 15 Days Until M-F
  • If Purchase=FALSE, then Send Email 3 (now this can also be Member of Smart List=Not Purchased) or more complex if you need it to be.

2 replies

Vlada_Prasolova
Vlada_PrasolovaAuthor
New Participant
September 10, 2014
wow! thanks.
so, i put it all in 1 flow and separate each step with a wait step, right?

L
lvasu
New Participant
March 9, 2020

Hi 15 days seems like a long time to wait between nurture emails, is this best practice for accelerating top of the funnel leads with a nurture program?

L
lvasu
New Participant
March 9, 2020

if you have a 10 step nurture program, what step is best to remove the lead from the program if they havent engaged with any previous nurture content?

Josh_Hill13
Josh_Hill13Accepted solution
New Participant
September 10, 2014
This is pretty easy. Go create a regular program like Email Blast.
  • Smart List: Trigger: Fills Out Form IS X on Page Y
  • Filter: checkbox=TRUE
Flow:
  • Change Status = Converted (or something like that)
  • Send Email 1
  • Wait 15 Days Until M-F
  • Send Email 2
  • Wait 15 Days Until M-F
  • If Purchase=FALSE, then Send Email 3 (now this can also be Member of Smart List=Not Purchased) or more complex if you need it to be.
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