Slack and Marketo - post your use cases!

While we were working on integrating Marketo with Slack, we encountered a use case where syncing a Marketo program with an SFDC Campaign triggered a Slack notification to the campaign owner, indicating that this program had been synced to SFDC using webhooks.

Did anyone see this? Marketo® Announces Integration with Slack to Improve Sales and Marketing Collaboration​ ...I'm looking for additional info!

We have a bunch of Slack webhooks set up for form fills. One for trial signups, one for demo requests, another for all webforms. Our Sales team monitors the trial and demo ones for sure.

Our most important automated Slack channel is actually RSS not webhook, I think..it lets us know if Marketo is having any outages or other issues. It's...illuminating to say the least.

Has anyone had any success setting up slack notifications for specific lead owners, rather than everyone in a specific channel?

What I would ultimately like to do is move all our email alerts into slack, with each notification tagging the proper lead owner, with the alert type and a link to their SFDC record.

Anyone done this or seen any resources on how to do this?

We're brainstorming how we could integrate Slack + Marketo. We're thinking less about engagement alerts and more about operational updates (Salesforce syncs, data integrity issues, missing values, etc.). Has anyone tried using the Slack + Marketo integration for any of these scenarios?

My new favorite Slack alert is my "INTRUDER ALERT" -- we track all our competitor domains and if any known competitor from one of those domains visits our site, we populate a slack channel:

I'm just now getting started w/ Slack + Marketo webhooks and loving it. 

Has anyone figured out how to send a link to the Salesforce record when alerting to a lead/contact activity?  Ideally, I'd like my reps to be able to get the alert, and then click on the Salesforce link to quick step to take action.

I tried playing around w/ tokens and the Salesforce search query URL, but it kept breaking my Post.

Thoughts? Ideas?

We use it for any contact forms as well as just a general monitoring of anonymous folks hitting our website. We created a completely separate slack account just for this. Has it helped?

It's been interesting to see it get a bunch of pings when someone is talking to us as well as seeing the company information then a few days later a call or request coming in.

This may not be the best forum for this question, but I was implementing a slack alert when someone fills out our Demo Request form on our website. I've got the alert working, but for this particular post I wanted to do an @channel alert. I can't seem to find the appropriate payload format to get this to fire; anyone know?

Current payload:

payload={"text": "Demo Requested!: {{lead.First Name}} {{lead.Last Name}}, {{company.Company Name}}, {{lead.Email Address}}

We've been using it pretty heavily for our events and webinar teams. We store program owner slack handles in our local tokens and then use an integration to send registration alerts to the program owners and sales owners via a mention within different channels. We're planning on doing the same for our sales reps when they have attendees check in on-site for our customer summit in October.