Smart Campaign Best Practice: One or Many

Question

I need a sanity check here from the masses..

Scenario:

A nurture of let's just say 6 emails is to be sent out, What is the "best practice" in marketo to set up the following:

Is it better to:

1. Have multiple smart campaigns (1 per email) for engagement activities (opens, clicks, etc.) with 1 flow step. OR

2. Have 1 smart campaign (for all emails combined) with a flow step with multiple choices (for each email choice).

ex.)

1. Smart list: clicked email 1

Flow: Change Status in SFDC: Clicked

2. Smart List: Clicked Email 1,2,3,4,5,6

Flow: Change status in SFDC:

If Email 1 -- SFDC Campaign 1: Clicked

If Email 2 -- SFDC Campaign 2: Clicked

If Email 3 -- SFDC Campaign 3: Clicked

If Email 4 -- SFDC Campaign 4: Clicked

If Email 5 -- SFDC Campaign 5: Clicked

If Email 6 -- SFDC Campaign 6: Clicked

We want to minimize processing power in marketo so which one takes less power?

Balkar_Singh · Answer

If you want to use choices, it is usually better since you get everything in one smart campaign flow - however, only the first matching choice applies. You would need to setup the smart campaign settings to qualify people more than once.

Refer #9 in the following article
https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/core-marketo-concepts/smart-lists-and-static-lists/creating-a-smart-list/best-practices-for-smart-lists

PS - Usually you don't want a different SFDC Campaign for every Email. I tend to understand SFDC Campaign to represent the overall marketing campaign (in this case, Nurture)

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