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JamesJackson
New Participant
May 16, 2024
Question

Smart List Return 0 Users Based on Prior Email

  • May 16, 2024
  • 3 replies
  • 2795 views

I am new to Marketo and am trying to prompt a second email to be sent out based on a group of users having received a first email.

 

My Smartlist for the second email is returning no users when there almost certain should be results based on the "first" email being sent out.

 

There are filters setup on the secondary email, but even those do not appear to yield results to show users. 

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3 replies

Zoe_Forman
Zoe_Forman
Community Manager
May 19, 2024

HI @jamesjackson Looking at the date of the first email send was 9/5/2024 it looks to be longer than the last week if you are ending after 16th May.

Adjust the date from last week to last 15 or 30 days - make sure the date range captures the date of the first send.


Jo_Pitts1
Jo_Pitts1
Community Manager
May 20, 2024

@jamesjackson ,

in addition to @zoe_forman's point, what do you mean by 'received'?  Do you mean sent?  Do you mean Marketo believes it was delivered?  Do you mean 'opened'?

 

Cheers

Jo

 

W
WolframCLotz
New Participant
May 17, 2024

Hi @jamesjackson , 

as @cody_haeneralready mentioned, it's possible that the email sendout was too long ago and therefore the activity is not logged anymore. You can find the durations of storage here: Marketo Activities Data Retention Policy Overview & FAQ. This will give you a hint as to which filters may be possible.

 

For more information, we need a screenshot of your smart list or more details.

 

Best regards,
Wolfram


Wolfram


Cody_Haener
Cody_Haener
New Participant
May 16, 2024

Hello - can you share a screenshot of the Smart List filters you're using for the second email send? 

 

Also, when was the first email sent? Marketo only stores Email Sent and Email Delivered activity details on a person record for 90 days. If you're filtering based on either of those data points in your Smart List, and the first email was sent out more than 90 days ago, that would result in a zero count. In that case, you could potentially filter based on program membership and status depending on how the email program is setup. 

 

 

J
JamesJacksonAuthor
New Participant
May 17, 2024

Sure thing here is the filter for the second email that I am using.

 

And for reference, here are the smart list filters for the first email.

 

 

Darshil_Shah1
Darshil_Shah1
Community Manager
May 17, 2024

@jamesjackson, to isolate the issue, could you try removed the filter #2, Unsubscribed = False, and see if you see people who were sent the emails last week? Also, are you able to verify from atleast a few people’s activity logs that the (either one or both) selected emails in the filter number 1 were indeed sent to them in the past 1 week. This is a fairly straightforward smart list configuration, and it could be either all the people who were sent the selected emails in the past 1 week are unsubscribed or people weren’t sent email in the past 1 week in the first place.

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