SMS via Marketo: Oxygen 8 vs Twilio vs BurstSMS

@Phillip_Wild although this post was a long time ago I want to add another vendor (that I do work for, full disclosure) to the mix here.

Telnyx is an up-and-coming player in the CPaas space (according to G2) with international capability, automatic opt-out to "STOP" keywords, and a Zapier app.

I give an introduction to Telnyx in this post on my personal blog: https://theworkflowpro.com/marketo-sms-marketing/ 

I also show how to build an SMS responder Zap in Zapier to respond to inbound SMS and to unsubscribe people from SMS in Marketo: https://theworkflowpro.com/2-way-sms-marketo/ 

Hi Phillip,

My company uses oxygen 8 (Engage Australia), and I can confirm that they can handle unsubscribes in multiple ways, i.e. respond stop which you can trigger an unsubscribe. I haven't worked with others although they have been great to work with and set up. If you would like some guidance happy to lend a hand.

What are your requirements and use cases for SMS?

• Requirements:
  • adhere to local laws
    • means you need special SMS opt in/out fields
    • special SMS triggers
    • privacy notice changes
  • Record Mobile Phone # properly
  • Countries where you plan to operate
  • Type of Phone # you will use (5 digit or full?)
    • is it tied to a company mobile or something else?
• Use Cases
  • send SMS before live event
  • etc.

Twilio and Informatica were very similar, but had some key International use differences and billing considerations.