Social Form Overlay

Question

Marketing Nation -

I'm hoping that someone has been here before and you can guide me. Our social folks are newer with Marketo. They want to do a dark post but they don't want to link out to a landing page. They would rather that when you hover over the post a form would pop up and then when that form is completed that it would be like a Marketo form and sync to our database. Does anyone know if you can do lightbox forms on dark social posts and send them to Marketo?

Kristy

SanfordWhiteman · Accepted Answer

Ooh no, you don't want to link to the REST API... the API you want here is the Forms 2.0 JavaScript API.

There are lots of examples of posting hidden Marketo forms linked on the Community.

However none of this is going to enable a dark post to overlay a Marketo form. Facebook doesn't allow that.

Christine_Libro · Answer

I haven't done this before with social, but we've done something similar. We have a page for leads on a Microsoft directory that goes straight into our Marketo system. Microsoft had all the documentation already (thank goodness!). I also know there are APIs you can use if you need to. Basically, the APIs take the information from the non-marketo form they see, populate the hidden marketo form, and then pull this back into Marketo's database with all past history. I worked with a developer to get this done: http://developers.marketo.com/ - REST APIs

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