Split the audience target 50-50

Question

Will be pulling the audience using the standard database fields and need to deploy 2 emails to the resulting target. The use case is really simple but not sure how to accomplish this. Would simply need to split the target randomly to two different sets and deploy two emails to the resulting set. Please advise, thanks.

Carrie_Chandle1 · Accepted Answer

Hi @yash-3 - You can accomplish this with an A/B test.

Here are some resources to help you with set up:

https://docs.marketo.com/pages/releaseview.action?pageId=2359480

https://nation.marketo.com/t5/Product-Documents/Creating-an-A-B-Test-program-in-Marketo/ta-p/248391

Whole email test: https://docs.marketo.com/pages/releaseview.action?pageId=2359502

ChristianeRo1 · Answer

One quick tip is to also ensure your source data is clean of duplicate emails.

You don't want to do a 50/50 random sample, and then have two records with the same email address (Record A/Record B) end up on two different lists and the same address will get two emails.

This may not be an issue for you, but our CRM pushes over records with duplicate emails, and we have to be careful when we run tests, so I thought I'd mention it.

Sign up

Login with SSO

Login to the community

Login with SSO